Nov 14, 2024
Casey Bjorkdahl is one of the pioneering thought leaders in the SEO community. In 2010, Casey co-founded Vazoola after working for a Digital Marketing Agency for five years in New York City. Vazoola is now one of the fastest growing and most widely recognized SEO marketing firms in the country.
Backlinks hold immense value in determining a website’s authority and relevance. These digital “votes of confidence” from other sites convey to search engines that a site provides valuable information, enhancing its domain authority ranking potential.
At Vazoola, we know the effort it takes to build these high-quality links and their impact on content strategy and search performance.
In our other post on what makes a high-quality backlink, we cover the key characteristics of valuable backlinks. Here, we’ll explore actionable methods for obtaining high-authority backlinks to boost your website’s credibility.
High Authority Backlinks: Key Takeaways
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High-authority backlinks improve search engine rankings, attracting more organic traffic.
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Producing quality content is the core strategy for earning backlinks.
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Tactics such as broken link building and link reclamation streamline the link-building process.
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Getting listed on resource pages or offering free tools can help attract natural backlinks.
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Partnering with backlink experts amplifies your link-building efforts.
Table of Contents
What Does ‘High Authority Backlinks’ Mean?
What are high-authority backlinks? And what is a high authority site?
High-authority backlinks come from reputable and well-established sites, enhancing your site’s credibility. Factors like the linking site’s traffic, domain age, and relevance contribute to its authority.
Think of backlinks like virtual votes of confidence, indicating that a site is doing something right.
Examples of high-authority sites include popular news outlets, government (.gov) domains, and educational (.edu) institutions. For more on the qualities of a valuable backlink, read our detailed guide on high-quality backlinks.
Meanwhile, this post will focus on how to get backlinks from sites with high domain authority ranking.
Prioritize niche relevance over sheer authority when seeking backlinks. A link from a respected site within your industry often has more impact than one from a general high-authority site.
7 Tactics for Winning High Quality Backlinks
Building a strong backlink profile takes effort, strategy, and creativity.
The tactics below focus on ways to create opportunities for gaining high-quality backlinks:
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Create Quality Content
The cornerstone of any link-building strategy, quality content, draws natural backlinks. High-quality content like blog posts and guest posts engages readers, solves problems, and is sharable.
Focus on creating effective content such as the following:
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Data Visualizations: Data-driven visuals simplify complex information, making them easily sharable.
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Infographics: Visual representations that illustrate a process or compare data.
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White Papers: In-depth reports that attract industry professionals.
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How-to Guides: Step-by-step resources help readers achieve a task and often earn links as useful references.
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Videos: High-quality, informative videos draw interest and encourage other authority sites to link as a resource.
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Content Pillar Pages: Comprehensive resources that serve as reference points on a topic.
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Ultimate Guides: For example, our “Ultimate Guide to Link Building” delves deeply into link-building tactics.
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Expert Roundups: Compiling expert advice into a single piece of content attracts views, links, and shares.
For more information on types of content that attract links, check out Google’s Helpful Content Guidelines.
Repurpose high-performing content in multiple formats (e.g., turning a popular blog post into a downloadable PDF or a series of social media graphics). This extended value increases your chances of attracting diverse backlinks.
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Do Broken Link Building
Broken link building happens when you find broken links on authoritative sites and offer your relevant content as a replacement. This strategy benefits you while also helping the site improve its own user experience.
For more on this approach, visit our guide on broken link building and related internal resources. Vazoola also offers an efficient broken link building service.
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Perform Link Reclamation
Link reclamation focuses on recovering lost backlinks due to broken URLs or content removals.
Use tools like Ahrefs or SEMrush to track backlinks and contact site owners to update the links, directing traffic to the correct pages. For further guidance, see our link reclamation services page.
Combine link reclamation with brand monitoring to spot recent mentions in real-time. Respond quickly to correct or request links on new brand mentions, maximizing the effectiveness of this tactic.
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Become an Expert Source
Serving as an expert source builds credibility and can attract high domain authority links from reputable sources.
Platforms like Connectively (formerly HARO, or Help a Reporter Out) connect industry experts with journalists seeking insights on various topics.
By providing valuable quotes and information, your name and website may be cited, leading to a backlink.
See our Vazoola team’s insights on high-quality backlinks and our own HARO services for more tips.
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Get Listed on Authority Resource Pages
Resource pages list valuable sites and tools within specific industries. These pages, often created by educational sites, provide users with useful links in one place.
For example, Capterra provides software recommendations and is a trusted resource for businesses. Reaching out to resource page administrators with your content or tools can secure a place for your link.
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Find Brand Mentions
Unlinked brand mentions are instances where another site mentions your brand without linking to your website.
By identifying and reaching out to the highest domain authority sites, you can request the addition of a link. The tactic is an effective way to maximize existing mentions.
For more, explore our internal resource on finding unlinked brand mentions.
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Offer Free Stuff
Free tools, templates, and other resources encourage sharing, leading to more backlinks.
Providing a useful, downloadable tool or a free template allows other sites to link to your page as a valuable resource. Search Engine Journal provides more insights on this strategy.
Build relationships with other content creators and publishers in your industry. Networking with editors and writers can lead to natural backlinks over time as they become more familiar with your content and expertise.
What sort of free stuff can you offer that will attract high-quality backlinks? While the sky’s the limit, the following should give you some ideas:
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Budget Trackers: Personal finance tools help users manage expenses and are frequently linked by finance and lifestyle blogs with high authority.
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Recipe Calculators: Nutritional calculators or recipe scaling tools are valuable for food bloggers and health websites.
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Event Planning Checklists: Templates for planning events like weddings or conferences are popular among event and lifestyle sites.
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Workout Trackers: Fitness tracking templates or apps attract links from health and wellness websites.
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Color Palette Generators: Design tools for creating color schemes are often linked by design and branding blogs.
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Mortgage Calculators: Financial and real estate sites link to these calculators for users to assess loan payments.
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Resume Builders: Customizable resume templates are widely shared on job search and career advice sites.
Use interactive content as a link magnet. Tools like quizzes, calculators, or assessments engage users and can attract backlinks when embedded on third-party sites or shared on social media.
Bonus: Your Secret Weapon for High Quality Links
Collaborating with a professional link-building agency can elevate your backlink strategy. A partner with established connections to reputable sites can streamline your efforts, ensuring quality link placements.
At Vazoola, our relationships with high-quality publishers and industry leaders make the process efficient and results-oriented. Working with experienced professionals helps you achieve a solid, authoritative backlink profile.
Did you find our high authority backlinks list helpful? Now put it to work! You’ll soon be a whiz at how to get high authority backlinks.