What Are the 17 Best Link Building Agencies in 2025?
Jan 27, 2025
Written by Casey Bjorkdahl
Casey Bjorkdahl is one of the pioneering thought leaders in the SEO community. In 2010, Casey co-founded Vazoola after working for a Digital Marketing Agency for five years in New York City. Vazoola is now one of the fastest growing and most widely recognized SEO marketing firms in the country.
It can be overwhelming searching for a top link building company. There are tons of options, after all.
You know you need to build backlinks to improve your clients rankings. Your goal is to find a company that is fast, high quality, helps you keep profit margins high, and doesn’t trap you into long-term agreements.
Why are we talking about other agencies? Our sales team often hears about other link building companies when talking to prospective customers. So, we know you, too, are probably curious about what other link builders are out there.
We know we’re not the only option, and you’re probably curious about what you’ll get. Make sure you check out our partner checklist to know more about exactly how to pick a link building company.
In this post, we want to highlight some similarities and differences between agencies, and we want to make your search to find the best link-building agency easier.
If at any point, however, you want to skip the article and talk to our link building team directly about this topic… don’t worry, our content team won't be offended!
Key Takeaways
-
Link building agencies vary in strengths, catering to niches like local SEO, retail, and ecommerce.
-
Evaluating pros, cons, and costs of each agency can streamline your decision.
-
Choosing the right partner is crucial for scalable SEO success.
Table of Contents
Overall Best Backlinking Service: The Agencies’ Agency
Finding the best overall backlinking service means focusing on quality, speed, and flexibility. Here at Vazoola, we excel in offering comprehensive solutions for businesses of all sizes.
Vazoola
Vazoola stands out as an industry leader for our blend of speed, quality, and customization. Catering to businesses of all sizes, we offer scalable solutions that help keep profit margins high. Our focus on flexibility and tailored strategies ensures you’re not locked into long-term agreements.
Pros:
-
Flexible packages tailored to unique business needs
-
High-quality backlink sources vetted for relevance
-
Exceptional customer service and support
Cons:
-
Customized link-building services take time, so customers shouldn’t expect instant results.
Costs:
-
Custom pricing based on volume and service tiers, but backlinks start as low as $50.
Best Backlink Building Services for Tech
SaaS and IT companies require innovative and authoritative link building strategies. These best backlinks agency choices specialize in securing backlinks that enhance domain authority for technology-focused brands.
Editorial Link
Editorial.link specializes in securing editorial links on high-authority websites. Their services are perfect for tech companies looking to enhance domain authority.
Pros:
-
Focus on high-authority editorial backlinks
-
Transparent processes and reporting
Cons:
-
Limited to specific niches, which can reduce versatility
Costs:
-
Starting at $350 per link,* depending on authority metrics
BlueTree
BlueTree excels in data-driven strategies for tech brands. Their methods focus on achieving measurable ROI through quality link placements.
Pros:
-
Results-oriented campaigns with clear metrics
-
Strong emphasis on quality over quantity
Cons:
-
May require longer timelines for high-quality link placements
Costs:
-
Packages average at $4,000 per month.
uSERP
uSERP combines technology and outreach to deliver effective results for tech companies. Their team specializes in building scalable campaigns that drive impact.
Pros:
-
Scalable solutions tailored to growing tech firms
-
Emphasis on outreach and relationship building
-
ROI is the top priority.
Cons:
-
Higher costs compared to some competitors
Costs:
-
Pricing starts at $10,000 per month for link-building services.
Best Link Building Agencies for Local SEO
Local SEO campaigns need specialized strategies to improve visibility in regional searches. The best link building companies excel in building links tailored for local markets.
The Hoth
The Hoth offers local SEO solutions designed to boost rankings in regional searches. Their link building packages are ideal for small to medium-sized businesses.
Pros:
-
Affordable pricing and clear deliverables
-
Local SEO expertise for small businesses
Cons:
-
Limited customization for advanced campaigns
Costs:
-
Links start at $150.
Loganix
Loganix delivers high-quality, localized backlinks with a focus on improving map pack rankings.
Pros:
-
Expertise in citation building and local backlinks
-
Transparent pricing and processes
Cons:
-
Narrow niche-specific focus may not suit larger businesses
Costs:
-
Pricing starts at $400 per link. Pay only for approved links.
Top SEO Agency Link Building for Retail and Ecommerce
Retail and ecommerce businesses need tailored link building strategies to drive traffic and conversions. These agencies specialize in campaigns designed to meet these specific goals.
FATJOE
FATJOE caters to retail and ecommerce, offering guest posts and niche edits that drive traffic.
Pros:
-
Affordable and scalable solutions
-
Fast turnaround times
Cons:
-
Standardized packages may lack flexibility
Costs:
-
Packages start at $70 per placement for niche edits.
Clickslice
Clickslice provides results-driven campaigns perfect for ecommerce brands. Their approach ensures long-term growth.
Pros:
-
ROI-focused strategies
-
Strong expertise in ecommerce SEO
Cons:
-
Higher upfront investment required
Costs:
-
Campaigns start at £1,200 (about $1,500) for five links.
Best Link Building Platforms
For businesses seeking tools to manage their own link building campaigns, these platforms offer powerful features and user-friendly interfaces.
SEMrush
SEMrush is a comprehensive SEO tool that includes a robust backlink management feature.
Pros:
-
All-in-one platform with extensive features
-
Ideal for both small and large businesses
Cons:
-
Steeper learning curve for beginners
Costs:
-
Plans start at $139.95 per month.
BuzzSumo
BuzzSumo helps identify trending content and backlink opportunities.
Pros:
-
Easy-to-use interface
-
Ideal for content marketers seeking shareable backlinks
Cons:
-
Limited backlink management features
Costs:
-
Pricing starts at $199 per month.
Ahrefs
Ahrefs is a powerful platform for tracking and acquiring backlinks.
Pros:
-
Comprehensive link analysis tools
-
Ideal for competitive research
Cons:
-
Premium plans can be expensive.
Costs:
-
Pricing starts at $29 per month.
Best Cheap Backlink Agencies
For businesses on a budget, these agencies deliver cost-effective link building services without compromising quality.
Rhino Rank
Rhino Rank focuses on affordability without sacrificing quality. They’re a great choice for budget-conscious businesses.
Pros:
-
Cost-effective link building solutions
-
Transparent and reliable service
-
40+% cheaper than competitors.
Cons:
-
Limited scope for advanced strategies
Costs:
-
Packages start at $55 per curated link.
Desire Marketing
Desire Marketing offers budget-friendly link building services with consistent results.
Pros:
-
Affordable pricing
-
Tailored packages available
Cons:
-
Smaller team may affect scalability
Costs:
-
Plans start at $1,500 per month.
Best Content Marketing Agencies
Content-driven link building is essential for long-term success. These agencies excel in creating high-quality content that attracts backlinks naturally.
Siege Media
Siege Media specializes in creating link-worthy content for various industries.
Pros:
-
High-quality content creation and promotion
-
Strong emphasis on creativity
Cons:
-
Premium pricing may deter smaller businesses
Costs:
-
Effective cost per link less than $250, however they’re billed as packages.
Gybo Marketing
Gybo Marketing delivers targeted content strategies that drive backlinks.
Pros:
-
Tailored campaigns for diverse industries
-
Excellent communication and client support
Cons:
-
Limited case studies available
Costs:
-
Custom but unpublished pricing based on project scope
Best Data-Driven Link Building Agencies
For data enthusiasts, these agencies utilize analytics to craft impactful link building campaigns.
Growth Machine
Growth Machine uses data to optimize link building campaigns for maximum impact.
Pros:
-
Data-backed strategies with measurable results
-
Expertise in competitive industries
Cons:
-
Longer timelines for link acquisition
Costs:
-
Contact Growth Machine for custom pricing.
Embarque
Embarque combines analytics with creative outreach to secure valuable links.
Pros:
-
Strong emphasis on analytics
-
Customizable campaigns
Cons:
-
Higher costs for smaller businesses
Costs:
-
Plans start at $1,365 per month.
Choosing the Right Partner for SEO Success
Selecting the right link-building agency requires careful consideration of your goals, budget, and industry.
By understanding the strengths, weaknesses, and pricing of top agencies – both large and small – you can make an informed decision that aligns with your business needs.
Whether you prioritize local SEO, tech-focused campaigns, or scalable content marketing, the right partner can significantly enhance your SEO strategy.
*Prices based on January 2025 research and are subject to change. Check each agency’s link-building pricing pages for the most current fees. If you see a mistake here, please let Vazoola know.