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Articles for: Seo Strategy

Create Content Google Loves: 7 Elements of Helpful Content

What does the Google helpful content update (HCU) mean for 2025? These are the 7 elements of helpful content so you can create content Google loves.

How Google Search’s Engine Works & How to Get on Page 1

How search engine visibility works in 2025, what we know about how Google ranks content, and what to do to get on page 1 of search and stay there.

7 Ways to Get High Domain Authority Backlinks

How do you get high quality backlinks? 7 tactics for earning high quality backlinks to your content the right way, which boosts your visibility online.

What Are Backlinks? 40 Types of (Good & Bad) Backlinks

What are backlinks and how many types are there? We define 40 types of backlinks and divide them into good vs bad and explain why with examples.

8 of the Best Tools for Tracking Inbound Links in 2025

Who's linking to your site? How to check backlinks and 8 free and premium tools that watch and track backlinks.

Why Your Website Needs an SEO Audit

A technical SEO audit optimizes the mechanical aspects of a website to ensure its pages are crawlable and indexable. Here's what to expect from it.

Is SEO Dead? Spoiler Alert: It’s Highly Relevant in 2025

SEO is far from dead. Despite ongoing debate, it remains an important element of digital marketing. SEO notably impacts business visibility and success.

4 Winning Strategies in SEO for B2B Companies

We've managed multiple successful SEO strategies for B2B websites. This is what we know works for B2B SEO, and we're telling you with no strings attached.

Content Architecture & SEO: Key Elements, Benefits & Mistakes to Avoid

Content architecture is the way content is organized on a website. Good content architecture helps users and search engines efficiently find information.

Demystifying HARO SEO: Your Key to High-Quality Backlinks

HARO link building, when executed with precision and strategy, can yield impressive results. You might call it one of the best link building strategies.

Strengthen Your SEO Foundation With Pillar Pages and Topic Clusters

An SEO foundation is strengthened by content pillars & pages to support the pillars. What are the types of pillar content? Real examples of pillar content.

How to Improve SEO Ranking

How can you rank higher in search, when top spots are dominated by high-authority sites (like Google, Reddit, and YouTube)? Tips to boost SEO rankings.

How Long Does SEO Take to Work?

Why does SEO take so long? 6 factors affect how long it takes SEO to work. Plus: tips to 'speed up' your rankings and SEO timelines for new vs existing sites.

How Many Backlinks Do I Need To Rank?

To figure out how many backlink you need to rank, consider your competition, your sites authority, content quality, and backlinks authoritativeness.

What is a Link Exchange and Will it Improve SEO?

Link Exchanges are when two sites both have backlinks pointing to each other. Learn how reciprocal linking impacts your SEO and rankings.