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Market influencers are individuals who have the power to affect the purchase decisions of others based on their knowledge, position, authority, or relationship with their audience. They may have an actively engaged following in a particular niche.

Does influencer marketing work? Three recent studies provide influencer marketing statistics on just how much brands are profiting from using influencers to market their products. Find out how they can benefit you.

Influencer marketing is a type of marketing where marketing activities are oriented around individuals that have influence over potential buyers. Content marketing focuses attention on your audience.

There are influencers in every industry. These are people that have the power or knowledge to influence purchase decisions. Learn about the impact of there