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To catch and hold the attention of busy people, you need innovative marketing strategies. Here are 8 ideas on ways to create high levels of brand awareness within your target audience.

On-page SEO is the process of optimizing the structure of your web pages to get more relevant search engine traffic and higher rankings.

If you are looking for improved search engine rankings, increased conversion rates and brand awareness, look no further than video marketing. In today’s digital age, video marketing is a foundational piece of any successful marketing strategy.

Many factors affect how the major search engines rank your blog. Backlinks are among the most important. Backlinks from respected sources are key to rank.

Producing excellent content that deserves maximum attention is only half of the equation when it comes to building your brand.

Google developed the Penguin algorithm in response to SEOs that were gaining the first-page rank by utilizing manipulative linking tactics.

Co-occurrence and co-citation are essential elements of SEO and are a part of the ever-changing world of Google rankings.

Now, sites must gain links the organic way—via editorial outreach. Editorial links are those you earn by creating great content to which other website owners want to link.

The direct connection between an influencer and their audience through social media creates a humanizing bond that somewhat resembles that of a friendship, which puts more trust in the influencer.

A co-citation occurs when a website gets mentioned by two different sites that don't necessarily contain linked text along with the citation.

"Content is King." This is not a new saying and certainly not a new concept, yet website owners continually fail to provide visitors and interested parties with fresh, relevant, and new content.

There are several strategies you can put into place to increase your rank on search engines, but utilizing the power of social media is chief among them.

It is not an easy task to get your brand message heard over the noisy crowd on the web. What can you do to make sure your content is read by and continues to provide value to your target market?

Ignoring SEO and hoping your site do fine without it can hurt you. If you do not choose to build links, you should know how to analyze your link profile.

Market influencers are individuals who have the power to affect the purchase decisions of others based on their knowledge, position, authority, or relationship with their audience. They may have an actively engaged following in a particular niche.