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8 Essential Digital Marketing Statistics You Need to Know for 2020

The face of marketing is changing. Digital media is fueling the evolution of how companies and individuals sell products or services and tell consumers about their brand.

How to Fix Broken Website Links and Why You Should

Broken URLs take users to a 404-error page, create a poor user experience, hurts search engine rankings. and a give a general unprofessional impression.

How Do You Measure Your Link Building ROI?

The best way to measure link building ROI is to decide what metrics matter most to you and employ specific analytical tools to help you make the most of digital marketing to grow your business.

What You Need to Know About Google's NoFollow Update, Sponsored Rel Tags, and UGC

Google adds two new link attributes to NoFollow. The new policy preserves the NoFollow function but expands it to differentiate between uses with additional tags.

6 Effective Ways to Optimize Your Anchor Text and Why You Should

Quality anchor text lets you build links that encourage readers to click through to other pages on your site, thus increasing user interest and eventually helping your search engine ranking.

What Are the Best Strategies for Local SEO to Improve Your Rankings?

Try some specific strategies to improve your local SEO and entice potential customers to visit your business.

What is the Role of Digital Marketing in Improving SEO?

Nothing in the world of the internet stays still for long. However, one constant in the ever-changing world of digital marketing is the need for powerful SEO strategies.

How Can Content Syndication Get You More Exposure and Backlinks?

Syndication is not the same as guest posting. With syndication, you write a piece of original content and post it on your website then try to get others to post it on their sites as well.

What is the Role of Backlinks for SEO in 2019?

Trends come and go, whether in fashion, food, furniture, or Search Engine Optimization (SEO) practices, but some things remain firm—like the need for backlinks.

Leveraging Semantic SEO Strategies for Effective, Discoverable Content

Discover how today's effective marketers are using keywords to gain insights on topics, and building their content upon semantic strategies therein.

How to Create Content that Google Loves

When developing your digital marketing plan, you must focus on producing content that Google loves.

How Can Repurposing Content Improve Your Search Rankings?

Are you revamping your SEO strategy and looking for ways to boost your search engine rankings?

How to Create a Highly Effective Blog Post in 8 Easy Steps

Simply having a blog isn't enough. Bloggers should create and follow a blogging strategy that produces high-quality content and helps build your reputation and authenticity.

8 Cutting-Edge Strategies to Increase Brand Awareness

To catch and hold the attention of busy people, you need innovative marketing strategies. Here are 8 ideas on ways to create high levels of brand awareness within your target audience.

What are the Most Important SEO Metrics for 2019?

Business owners know that having a Search Engine Optimization (SEO) strategy is vital when it comes to digital marketing.