Resources - Casey Bjorkdahl

The best way to measure link building ROI is to decide what metrics matter most to you and employ specific analytical tools to help you make the most of digital marketing to grow your business.

Google adds two new link attributes to NoFollow. The new policy preserves the NoFollow function but expands it to differentiate between uses with additional tags.

Quality anchor text lets you build links that encourage readers to click through to other pages on your site, thus increasing user interest and eventually helping your search engine ranking.

Try some specific strategies to improve your local SEO and entice potential customers to visit your business.

Nothing in the world of the internet stays still for long. However, one constant in the ever-changing world of digital marketing is the need for powerful SEO strategies.

Syndication is not the same as guest posting. With syndication, you write a piece of original content and post it on your website then try to get others to post it on their sites as well.

Trends come and go, whether in fashion, food, furniture, or Search Engine Optimization (SEO) practices, but some things remain firm—like the need for backlinks.

Discover how today's effective marketers are using keywords to gain insights on topics, and building their content upon semantic strategies therein.

When developing your digital marketing plan, you must focus on producing content that Google loves.

Are you revamping your SEO strategy and looking for ways to boost your search engine rankings?

Simply having a blog isn't enough. Bloggers should create and follow a blogging strategy that produces high-quality content and helps build your reputation and authenticity.

To catch and hold the attention of busy people, you need innovative marketing strategies. Here are 8 ideas on ways to create high levels of brand awareness within your target audience.

On-page SEO is the process of optimizing the structure of your web pages to get more relevant search engine traffic and higher rankings.

Social media is a powerful way to attract potential customers, keep current ones interested, and enhance your SEO stragegy. When leveraged effectively and correctly, it is a powerful source of SEO backlinks to your website.

If you are looking for improved search engine rankings, increased conversion rates and brand awareness, look no further than video marketing. In today’s digital age, video marketing is a foundational piece of any successful marketing strategy.