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Casey Bjorkdahl

Casey Bjorkdahl is one of the pioneering thought leaders in the SEO community. In 2010, Casey co-founded Vazoola after working for a Digital Marketing Agency for five years in New York City. Vazoola is now one of the fastest growing and most widely recognized SEO marketing firms in the country.

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Content Creation

Using Image Alt Text for Image SEO

Every image on your site should have an alt text or title tag attached to it. Learn more about alt text for images and image SEO here.
Wed Jun 16 2021
SEO Strategy

SEO vs SEM: How They Influence Content Strategy

Learn how search engine optimization (SEO) and search engine marketing (SEM) play an important role in online visibility!
Mon May 03 2021
Link Building

Inbound Links: What Are They and How Do You Get Them?

Inbound links are extremely important if you are looking to ramp up your SEO campaign. Google uses a website's link profile when ranking in search results.
Mon Apr 26 2021
Content Creation

SEO Writing: What Is it and Why Does it Matter?

Learn about SEO writing, how to perform seo copywriting, and valuable seo content writing tips.
Thu Apr 22 2021
SEO Strategy

Small Business SEO: How Can You Run an Effective Campaign?

Smaller businesses have great opportunities in today’s digital marketplace to reach large numbers of potential customers using the latest SEO practices
Tue Apr 20 2021
Local SEO

Local SEO and it's Importance

Local SEO helps people in your local area find your business through search engines. This local SEO guide will get you started before hiring an SEO expert
Wed Mar 31 2021
Content Creation, Content Marketing, Social Media

What Is Google Trends and How to Utilize it For SEO Google Analytics

Utilizing Google Trends is important for your SEO Google Analytics Strategy. Google Word Trends will give you an idea of trending topics to create content around.
Fri Mar 26 2021
Content Marketing

What Is Inbound Marketing and Why Does it Matter?

Inbound marketing doesn't have to be confusing. Understanding inbound marketing's definition will help you to create your inbound marketing strategy.
Thu Mar 11 2021
Reporting

What Is SEO Reporting and What Are the Benefits?

Utilizing the SEO analytics from your SEO reports makes decision-making simple. The data in your SEO report can be used to find what's working and what needs improvement
Thu Mar 11 2021
SEO Strategy

Black Hat vs White Hat SEO: What's the Difference?

Knowing the difference between black hat vs white hat SEO strategies is crucial. White hat SEO can lead to success while black hat SEO can be detrimental.
Fri Jan 29 2021
On-Page SEO, Content Creation

How To Optimize A Blog Post For SEO: 5 Tips for Improving Blog SEO

Maintaining a strong blog is great for SEO. Here we explore some tips on writing and optimizing blog posts for SEO to help you get the most out of each blog!
Thu Jan 07 2021
On-Page SEO

Drive More Leads With 7 Effective Technical SEO Fixes

Technical SEO is a term for all tasks related to SEO except for building links and optimizing and revising content. It involves improving search bot crawling by making sure your website adheres to all search engine requirements.
Tue Oct 06 2020
Link Building, Content Marketing

8 Persuasive Reasons to Provide Awesome Content

Every word, image, and video on your pages should be there for a reason. Content matters. Read about eight reasons why you need great content on your website.
Wed Sep 30 2020
Digital Marketing Tools

9 Ways Automation Can Help Your Business Grow

Automation tools for businesses are regularly advancing in complexity. There are now many options available for companies who want to take their services and operations to the next level.
Tue Sep 15 2020
Reporting

6 Key Paid Search Metrics You Need to Track for Better ROI

To get the most out of your tracking analytics, you need to know the most critical measurements. Below are six metrics you should track for improved ROI.
Mon Aug 24 2020
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