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Casey Bjorkdahl

Casey Bjorkdahl is one of the pioneering thought leaders in the SEO community. In 2010, Casey co-founded Vazoola after working for a Digital Marketing Agency for five years in New York City. Vazoola is now one of the fastest growing and most widely recognized SEO marketing firms in the country.

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SEO Strategy

What is Negative SEO and How You Can Fight it

Negative SEO can drag your ranking in search engines. Learn measures you can take to fight negative SEO and how you can keep your website safe.
Thu Apr 07 2022
Keyword Research

The Power of Long Tail Keywords

Long Tail Keywords are a powerful tool you can leverage to boost SEO. Learn how to incorporate long tail keywords into your strategy effectively.
Thu Feb 03 2022
SEO Strategy

Looking at the Difference Between PPC and SEO

Do you want to generate a strong digital marketing campaign? Debating over organic vs ppc? We cover the difference between PPC and SEO!
Thu Jan 06 2022
SEO Strategy

YouTube SEO: What You Need to Know

YouTube SEO matters, though many people are unsure how to do so. Learn more about SEO on YouTube and how to incorporate it into your channel.
Mon Jan 03 2022
Link Building

How To Increase Organic Traffic

We answer the question “what is organic traffic”. Here we'll cover topics on how to increase organic traffic going to your website.
Mon Oct 04 2021
Content Creation, Content Marketing

The Importance of SEO Content Optimization

SEO optimized content is key for getting found in search. Learn how to execute proper SEO content and the value it will drive for your site.
Wed Sep 29 2021

An Overview of Instagram Influencer Marketing

Instagram influencer marketing has taken the internet by storm. Brands have taken to the social media platform to spread awareness and promote their products
Fri Jun 25 2021
Content Creation

Using Image Alt Text for Image SEO

Every image on your site should have an alt text or title tag attached to it. Learn more about alt text for images and image SEO here.
Wed Jun 16 2021
SEO Strategy

SEO vs SEM: How They Influence Content Strategy

Learn how search engine optimization (SEO) and search engine marketing (SEM) play an important role in online visibility!
Mon May 03 2021
Link Building

Inbound Links: What Are They and How Do You Get Them?

Inbound links are extremely important if you are looking to ramp up your SEO campaign. Google uses a website's link profile when ranking in search results.
Mon Apr 26 2021
Content Creation

SEO Writing: What Is it and Why Does it Matter?

Learn about SEO writing, how to perform seo copywriting, and valuable seo content writing tips.
Thu Apr 22 2021
SEO Strategy

Small Business SEO: How Can You Run an Effective Campaign?

Smaller businesses have great opportunities in today’s digital marketplace to reach large numbers of potential customers using the latest SEO practices
Tue Apr 20 2021
Content Creation, Content Marketing, Social Media

What Is Google Trends and How to Utilize it For SEO Google Analytics

Utilizing Google Trends is important for your SEO Google Analytics Strategy. Google Word Trends will give you an idea of trending topics to create content around.
Fri Mar 26 2021
Content Marketing

What Is Inbound Marketing and Why Does it Matter?

Inbound marketing doesn't have to be confusing. Understanding inbound marketing's definition will help you to create your inbound marketing strategy.
Thu Mar 11 2021
SEO Strategy

Black Hat vs White Hat SEO: What's the Difference?

Knowing the difference between black hat vs white hat SEO strategies is crucial. White hat SEO can lead to success while black hat SEO can be detrimental.
Fri Jan 29 2021
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