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Casey Bjorkdahl

Casey Bjorkdahl is one of the pioneering thought leaders in the SEO community. In 2010, Casey co-founded Vazoola after working for a Digital Marketing Agency for five years in New York City. Vazoola is now one of the fastest growing and most widely recognized SEO marketing firms in the country.

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Content Creation, Content Marketing, Social Media

What Is Google Trends and How to Utilize it For SEO Google Analytics

Utilizing Google Trends is important for your SEO Google Analytics Strategy. Google Word Trends will give you an idea of trending topics to create content around.
Fri Mar 26 2021
Content Marketing

What Is Inbound Marketing and Why Does it Matter?

Inbound marketing doesn't have to be confusing. Understanding inbound marketing's definition will help you to create your inbound marketing strategy.
Thu Mar 11 2021
Reporting

What Is SEO Reporting and What Are the Benefits?

Utilizing the SEO analytics from your SEO reports makes decision-making simple. The data in your SEO report can be used to find what's working and what needs improvement
Thu Mar 11 2021

What are the Top Keyword Research Tips To Keep in Mind?

Keyword research is an essential part of your SEO strategy. Learn our favorite keyword research tips on how to properly conduct SEO keyword research!
Tue Mar 09 2021
SEO Strategy

Black Hat vs White Hat SEO: What's the Difference?

Knowing the difference between black hat vs white hat SEO strategies is crucial. White hat SEO can lead to success while black hat SEO can be detrimental.
Fri Jan 29 2021
On-Page SEO, Content Creation

How To Optimize A Blog Post For SEO: 5 Tips for Improving Blog SEO

Maintaining a strong blog is great for SEO. Here we explore some tips on writing and optimizing blog posts for SEO to help you get the most out of each blog!
Thu Jan 07 2021
On-Page SEO

Drive More Leads With 7 Effective Technical SEO Fixes

Technical SEO is a term for all tasks related to SEO except for building links and optimizing and revising content. It involves improving search bot crawling by making sure your website adheres to all search engine requirements.
Tue Oct 06 2020
Link Building, Content Marketing

8 Persuasive Reasons to Provide Awesome Content

Every word, image, and video on your pages should be there for a reason. Content matters. Read about eight reasons why you need great content on your website.
Wed Sep 30 2020
Digital Marketing Tools

9 Ways Automation Can Help Your Business Grow

Automation tools for businesses are regularly advancing in complexity. There are now many options available for companies who want to take their services and operations to the next level.
Tue Sep 15 2020
Reporting

6 Key Paid Search Metrics You Need to Track for Better ROI

To get the most out of your tracking analytics, you need to know the most critical measurements. Below are six metrics you should track for improved ROI.
Mon Aug 24 2020
Digital Marketing Tools

To Use or Not Use Chatbots: Advantages and Disadvantages

Technological developments are changing the way the world does business. These advances are designed to help companies lower their costs and increase profits.
Mon Jul 27 2020
Google Algorithm Updates

Google's Website Page Experience New Algorithm: What You Need to Know

This upcoming change will focus on page experience by evaluating websites' values based on how positive users find their overall experiences on the site.
Tue Jul 07 2020
Content Creation, Content Marketing, Social Media

8 Ways to Amplify Content to Reach Your Target Market

Information is everywhere. While there is a limit to the amount of content that consumers can take in, the amount of information available is still rising in the digital realm.
Sun Jun 28 2020
Content Creation, Content Marketing

7 Tips for Content Creation for Boring Niches

The internet has opened the world of advertising and promotion to “underdog” niches that may seem humdrum at first glance.
Sun Jun 21 2020
Google Algorithm Updates

What Is New with Google Shopping 2020?

Google Commerce president Bill Ready announced in a blog post that the search engine’s Shopping tab will now feature mostly free listings.
Sun Jun 07 2020
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