Casey Bjorkdahl

Casey Bjorkdahl is one of the pioneering thought leaders in the SEO community. In 2010, Casey co-founded Vazoola after working for a Digital Marketing Agency for five years in New York City. Vazoola is now one of the fastest growing and most widely recognized SEO marketing firms in the country.

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The Power of Long Tail Keywords

Long Tail Keywords are a powerful tool you can leverage to boost SEO. Learn how to incorporate long tail keywords into your strategy effectively.

Looking at the Difference Between PPC and SEO

Do you want to generate a strong digital marketing campaign? Debating over organic vs ppc? We cover the difference between PPC and SEO!

YouTube SEO: What You Need to Know

YouTube SEO matters, though many people are unsure how to do so. Learn more about SEO on YouTube and how to incorporate it into your channel.

Meta Description: Proper Length and Best Practices

Meta descriptions help you to get attention in the search engines. Learn about proper meta description length and view a meta description example within.

What Is URL Structure in SEO?

Do you want to increase your online visibility? If so, you need to think about your URL structure and URL optimization. Both matter for SEO.

Focusing Your Content Around Search Intent

Are you curious about search intent and the different types of user intent? Take a look at a few key points below, and learn more about search intent.

How Long Should a Blog Post Be?

Are you wondering how long should a blog post be? If so take a look at a few important points to consider about the average blog post length for seo

How To Increase Organic Traffic

We answer the question “what is organic traffic”. Here we'll cover topics on how to increase organic traffic going to your website.

The Importance of SEO Content Optimization

SEO optimized content is key for getting found in search. Learn how to execute proper SEO content and the value it will drive for your site.

An Overview of Instagram Influencer Marketing

Instagram influencer marketing has taken the internet by storm. Brands have taken to the social media platform to spread awareness and promote their products

Using Image Alt Text for Image SEO

Every image on your site should have an alt text or title tag attached to it. Learn more about alt text for images and image SEO here.

SEO vs SEM: How They Influence Content Strategy

Learn how search engine optimization (SEO) and search engine marketing (SEM) play an important role in online visibility!

Inbound Links: What Are They and How Do You Get Them?

Inbound links are extremely important if you are looking to ramp up your SEO campaign. Google uses a website's link profile when ranking in search results.

SEO Writing: What Is it and Why Does it Matter?

Learn about SEO writing, how to perform seo copywriting, and valuable seo content writing tips.

Small Business SEO: How Can You Run an Effective Campaign?

Smaller businesses have great opportunities in today’s digital marketplace to reach large numbers of potential customers using the latest SEO practices