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Casey Bjorkdahl

Casey Bjorkdahl is one of the pioneering thought leaders in the SEO community. In 2010, Casey co-founded Vazoola after working for a Digital Marketing Agency for five years in New York City. Vazoola is now one of the fastest growing and most widely recognized SEO marketing firms in the country.

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White Papers, Channel Growth

10 Signs Your Online Reputation Needs a Cleanup

10 signs you need ORM: negative reviews, declining sales, poor search engine rankings and more. Tools & techniques to build a positive online reputation.
Fri Sep 13 2024
Keyword Research

Check Keyword Rankings: Complete Guide to Track Search Results

How do you check a website's ranking for keywords? Tools to check and monitor keyword performance in Google and other search engines.
Thu Sep 12 2024
Link Building, Content Marketing

What Are Niche Edits? Do Niche Edits Work for SEO?

Niche edits are obtained by adding links to existing, high-authority content, enhancing your site's visibility and authority in search engines.
Tue Sep 10 2024
Content Creation, Blogging

How to Repurpose Content for Maximum Impact

How to repurpose content for social media and other formats. Benefits of repurposing content and 3 ways to repurpose content for maximum impact.
Fri Sep 06 2024
Content Creation, SEO Strategy

Content Architecture & SEO: Key Elements, Benefits & Mistakes to Avoid

Content architecture is the way content is organized on a website. Good content architecture helps users and search engines efficiently find information.
Wed Sep 04 2024
Content Creation, Blogging

Is AI-Generated Content Good for SEO? The Pros and Cons

Is AI generated content good for SEO? What we know so far in 2025: Pros, cons, best practices and what Google says about AI for content marketing.
Tue Sep 03 2024
Link Building, Content Creation

How to Create Linkable Content

5 tips on how to develop and publish link-worthy content on your website. 12 examples of content that naturally attracts links.
Fri Aug 30 2024
Keyword Research, Digital Marketing Tools

Using Striking Distance Keywords & Search Console for Link Targets

How link building, Google Search Console and striking distance keyword strategy work together to boost organic SEO.
Tue Aug 27 2024
Link Building, Backlink Quality

What Is Bad Link Building? How to Avoid Common Link-Building Mistakes

What is bad link building? What are the most common link errors we see in link development? Seven link building mistakes to avoid.
Mon Aug 26 2024
Link Building Strategies, Backlink Quality, SEO Strategy

Demystifying HARO SEO: Your Key to High-Quality Backlinks

HARO link building, when executed with precision and strategy, can yield impressive results. You might call it one of the best link building strategies.
Wed Aug 21 2024
On-Page SEO, Content Creation

Let's Get Deep Into Thin Content

How does thin content affect SEO? What is thin content? What isn't thin content? How to identify shallow content and what to do to fix it.
Mon Aug 19 2024
Content Creation, Content Marketing, Keyword Research

How to Use Data-Driven Content Marketing

Explore 4 different types of data to help optimize content planning, creation, and performance. Leverage the power of data for content marketing.
Mon Aug 19 2024
On-Page SEO, Content Creation, Content Marketing, SEO Strategy

Strengthen Your SEO Foundation With Pillar Pages and Topic Clusters

An SEO foundation is strengthened by content pillars & pages to support the pillars. What are the types of pillar content? Real examples of pillar content.
Mon Aug 12 2024
Link Building, Link Building Strategies

Our Best Link Building Outreach Emails: Tips and Templates (2024)

Write effective link building outreach emails to ask for backlinks. Key elements, best practices and email templates for successful outreach.
Fri Aug 09 2024
On-Page SEO, SEO Strategy

How to Improve SEO Ranking

How can you rank higher in search, when top spots are dominated by high-authority sites (like Google, Reddit, and YouTube)? Tips to boost SEO rankings.
Wed Jul 31 2024
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