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Casey Bjorkdahl

Casey Bjorkdahl is one of the pioneering thought leaders in the SEO community. In 2010, Casey co-founded Vazoola after working for a Digital Marketing Agency for five years in New York City. Vazoola is now one of the fastest growing and most widely recognized SEO marketing firms in the country.

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On-Page SEO, SEO Strategy

Why Your Website Needs an SEO Audit

A technical SEO audit optimizes the mechanical aspects of a website to ensure its pages are crawlable and indexable. Here's what to expect from it.
Thu Oct 03 2024
Content Creation, Content Marketing

Why Your Content Marketing Needs a Refresh

Content marketing is anything but static. What worked last year might not work now. To remain current, content needs to be refreshed periodically.
Wed Oct 02 2024
Link Building Strategies

Anchor Text SEO Best Practices for 2024

Best practices in 2024 for anchor text for internal and external links. What is anchor text, what is exact match anchor text? Why does it matter?
Wed Oct 02 2024
Link Building, Link Building Strategies, Content Creation

Guest Blog Outreach Strategies for High-Quality Natural Links

How to do guest blogging, find guest writing opportunities and use guest posts to build your brand and get high quality links to your website.
Wed Oct 02 2024
SEO Strategy

Is SEO Dead? Spoiler Alert: It’s Highly Relevant in 2024

SEO is far from dead. Despite ongoing debate, it remains an important element of digital marketing. SEO notably impacts business visibility and success.
Thu Sep 26 2024
Content Creation, Content Marketing

Yes, Infographics Still Work for SEO

How to use infographics & helpful user-focused content to generate backlinks to a website and significantly boost your site's SEO performance.
Wed Sep 25 2024
Link Building, Link Building Strategies

What Is Link Building? The Ultimate Beginners Guide to Link Building for SEO

Our beginner link building guide answers the question what is link building and why its still important in 2023. Learn everything you need to get started!
Fri Sep 20 2024
Content Marketing, SEO Strategy

4 Winning Strategies in SEO for B2B Companies

We've managed multiple successful SEO strategies for B2B websites. This is what we know works for B2B SEO, and we're telling you with no strings attached.
Wed Sep 18 2024
Link Building

Is Link Building Worth It? Understanding the ROI of SEO

How to measure ROI, plus 4 important metrics to track the performance of your link building efforts: traffic, rankings, domain authority and conversions.
Mon Sep 16 2024
White Papers, Channel Growth

10 Signs Your Online Reputation Needs a Cleanup

10 signs you need ORM: negative reviews, declining sales, poor search engine rankings and more. Tools & techniques to build a positive online reputation.
Fri Sep 13 2024
Keyword Research

Check Keyword Rankings: Complete Guide to Track Search Results

How do you check a website's ranking for keywords? Tools to check and monitor keyword performance in Google and other search engines.
Thu Sep 12 2024
Link Building, Content Marketing

What Are Niche Edits? Do Niche Edits Work for SEO?

Niche edits are obtained by adding links to existing, high-authority content, enhancing your site's visibility and authority in search engines.
Tue Sep 10 2024
Content Creation, Blogging

How to Repurpose Content for Maximum Impact

How to repurpose content for social media and other formats. Benefits of repurposing content and 3 ways to repurpose content for maximum impact.
Fri Sep 06 2024
Content Creation, SEO Strategy

Content Architecture & SEO: Key Elements, Benefits & Mistakes to Avoid

Content architecture is the way content is organized on a website. Good content architecture helps users and search engines efficiently find information.
Wed Sep 04 2024
Content Creation, Blogging

Is AI-Generated Content Good for SEO? The Pros and Cons

Is AI generated content good for SEO? What we know so far in 2024: Pros, cons, best practices and what Google says about AI for content marketing.
Tue Sep 03 2024
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