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Casey Bjorkdahl

Casey Bjorkdahl is one of the pioneering thought leaders in the SEO community. In 2010, Casey co-founded Vazoola after working for a Digital Marketing Agency for five years in New York City. Vazoola is now one of the fastest growing and most widely recognized SEO marketing firms in the country.

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E-commerce SEO

SEO in Ecommerce Means Turning Clicks Into Conversions

To show up in the 6 organic hotspots on Google, online retailers have to be on top of their SEO game. Here's how to win in ecommerce SEO.
Fri Nov 15 2024
Reporting

Top 11 Search Metrics for 2025

How do you know how well your site is doing in search results? These are the top key performance indicators to track in 2025.
Thu Nov 14 2024
Link Building, Link Building Strategies, SEO Strategy

7 Ways to Get High Domain Authority Backlinks

How do you get high quality backlinks? 7 tactics for earning high quality backlinks to your content the right way, which boosts your visibility online.
Thu Nov 14 2024
Link Building, Content Marketing

Organic Off-Page SEO: Guide to Off Site Optimization

What organic off-page SEO is, examples of off-page SEO, types of off-page SEO and tips for getting the most bang for your SEO budget.
Thu Nov 14 2024
Link Building, Reporting

How to Do a Backlink Audit (Like the Pros!)

Backlink audits should be done regularly to inform your link building efforts. Our guide shows you step by step how to do an SEO link audit for your site.
Thu Nov 14 2024
Link Building, Link Building Strategies

How to Outsource Link Building in 2024

You should outsource link building as a business strategy to improve backlink profile and save time and money while improving organic search results.
Tue Nov 12 2024
Link Building

Problems With the Link-Building Industry (Yes, We Said It)

Problems with the link-building industry? Yes, we said it. Here is our list of what to watch out for if you're new to link development.
Wed Nov 06 2024
Google Algorithm Updates

Google Ranking Dropped Dramatically? Here's What to Do

No matter how negative a Google core update impacts your site’s search rankings, you can recover. 3 factors that impact search rankings and how to recover.
Mon Oct 28 2024
Google Algorithm Updates

Google's Top 20 SEO Ranking Factors That Will Matter in 2025

These are the most important factors that positively and negatively impact Google search, based on the latest algorithm and SERP updates.
Mon Oct 28 2024
Link Building, On-Page SEO

On-Page SEO: What It Is and Why It Matters

What is on-page SEO? How does it differ from off-page? Learn about on-page SEO, plus get 10 on-page SEO techniques with examples.
Wed Oct 23 2024
Link Building Strategies, Backlink Quality

Google Disavow Tool: Remove Toxic Backlinks

Toxic and unnatural backlinks can be harmful to your website. We explain how to monitor and identify bad backlinks and how to use the Google Disavow Tool.
Wed Oct 23 2024
Link Building, Digital Marketing Tools

13 Best Link Building Tools for 2024

Our curated list of 13 tools for building links, generating anchor text, doing outreach, analyzing backlinks and managing link building.
Tue Oct 22 2024
Backlink Quality, Google Algorithm Updates

Google’s 170-Page Search Quality Rater Guidelines for 2024

We read Google's 170-page guide for Search Quality Raters. Here are our 5 takeaways that websites, content marketers and SEOs should know for 2024.
Tue Oct 22 2024
Link Building, SEO Strategy

What Are Backlinks? 40 Types of (Good & Bad) Backlinks

What are backlinks and how many types are there? We define 40 types of backlinks and divide them into good vs bad and explain why with examples.
Tue Oct 08 2024
Link Building, Reporting, SEO Strategy

8 of the Best Tools for Tracking Inbound Links in 2024

Who's linking to your site? How to check backlinks and 8 free and premium tools that watch and track backlinks.
Mon Oct 07 2024
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