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Casey Bjorkdahl

Casey Bjorkdahl is one of the pioneering thought leaders in the SEO community. In 2010, Casey co-founded Vazoola after working for a Digital Marketing Agency for five years in New York City. Vazoola is now one of the fastest growing and most widely recognized SEO marketing firms in the country.

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Link Building Strategies, Content Creation, SEO Strategy

Create Content Google Loves: 7 Elements of Helpful Content

What does the Google helpful content update (HCU) mean for 2025? These are the 7 elements of helpful content so you can create content Google loves.
Thu Dec 12 2024
Google Algorithm Updates, SEO Strategy

How Google Search’s Engine Works & How to Get on Page 1

How search engine visibility works in 2025, what we know about how Google ranks content, and what to do to get on page 1 of search and stay there.
Wed Dec 11 2024
Link Building, Backlink Quality

How Much Does Link Building Cost? (And What You Should Pay)

We answer: How much does a backlink cost, what drives cost up or down, what forms of backlink buying are possible, and how much you should pay for links.
Fri Nov 22 2024
Link Building, Link Building Strategies

How to Index Backlinks Faster in Google

Learn strategies to get your backlinks indexed quickly! Find out how to make your backlinks visible to search engines sooner for better ranking results.
Wed Nov 20 2024
Link Building, Link Building Strategies, Backlink Quality

How to Get Backlinks to Your Website

We answer the question "how to get backlinks?" with 12 powerful techniques to acquire high-quality backlinks in 2025, boosting your search engine rankings.
Wed Nov 20 2024
Google Algorithm Updates

What Is New with Google Shopping 2025?

Google Commerce president Bill Ready announced in a blog post that the search engine’s Shopping tab will now feature mostly free listings.
Tue Nov 19 2024
E-commerce SEO

SEO in Ecommerce Means Turning Clicks Into Conversions

To show up in the 6 organic hotspots on Google, online retailers have to be on top of their SEO game. Here's how to win in ecommerce SEO.
Fri Nov 15 2024
Reporting

Top 11 Search Metrics for 2025

How do you know how well your site is doing in search results? These are the top key performance indicators to track in 2025.
Thu Nov 14 2024
Link Building, Link Building Strategies, SEO Strategy

7 Ways to Get High Domain Authority Backlinks

How do you get high quality backlinks? 7 tactics for earning high quality backlinks to your content the right way, which boosts your visibility online.
Thu Nov 14 2024
Link Building, Content Marketing

Organic Off-Page SEO: Guide to Off Site Optimization

What organic off-page SEO is, examples of off-page SEO, types of off-page SEO and tips for getting the most bang for your SEO budget.
Thu Nov 14 2024
Link Building, Reporting

How to Do a Backlink Audit (Like the Pros!)

Backlink audits should be done regularly to inform your link building efforts. Our guide shows you step by step how to do an SEO link audit for your site.
Thu Nov 14 2024
Link Building, Link Building Strategies

How to Outsource Link Building in 2025

You should outsource link building as a business strategy to improve backlink profile and save time and money while improving organic search results.
Tue Nov 12 2024
Link Building

Problems With the Link-Building Industry (Yes, We Said It)

Problems with the link-building industry? Yes, we said it. Here is our list of what to watch out for if you're new to link development.
Wed Nov 06 2024
Google Algorithm Updates

Google Ranking Dropped Dramatically? Here's What to Do

No matter how negative a Google core update impacts your site’s search rankings, you can recover. 3 factors that impact search rankings and how to recover.
Mon Oct 28 2024
Google Algorithm Updates

Google's Top 20 SEO Ranking Factors That Will Matter in 2025

These are the most important factors that positively and negatively impact Google search, based on the latest algorithm and SERP updates.
Mon Oct 28 2024
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