How to Create Linkable Content

Creating linkable content and maintaining high-quality links is what link building is all about. Below are five useful tips on how to develop and publish link-worthy content on your website, followed by 12 types of content that naturally attract links. 

Even as the volatile digital landscape changes and evolves, content remains king when it comes to SEO marketing.

A majority of digital marketers and online entrepreneurs prioritize content marketing over other forms of digital marketing approaches.

It’s easy to understand why content marketing is so effective and preferred as an SEO solution. Content is highly versatile and boosts brand promotion from several different angles.

Well-written content can be customized to increase brand awareness, drive sales and conversions, improve SERP ranking, and assert domain authority and presence. Content also provides marketers with an opportunity to earn valuable inbound links.

Inbound links are references or links leading to your website or resource from another site. Linking is still one of the vital ranking factors on Google and other search engines.

Quality inbound links from high ranking or authoritative sites send strong signals to search engines that boost SERP rankings and help establish domain authority.

Authors, bloggers, and educators can add a link to your site as a reference in their publication. However, your content must be valuable, unique, and resourceful enough to be referenced.

Key Takeaways:

• Employ various content types like checklists, infographics, and expert interviews to appeal to a wide audience and increase link potential.

• Focus on creating original research and well-researched content to provide valuable, authoritative information that attracts links.

• Publish timeless evergreen content that remains relevant over time, ensuring long-term link-building benefits.

• Enrich content with engaging media such as videos and infographics to make it more attractive and shareable.

• Prioritize creating content for human readers over search engines to enhance engagement and relatability, which encourages linking.

Table of Contents:

• 12 Types of Content to Attract More Links

  • 1. Checklists

  • 2. Data and Original Research

  • 3. How-to Guides and Tutorials

  • 4. Infographics

  • 5. Lists

  • 6. Quizzes

  • 7. Scholarships

  • 8. Templates and Printables

  • 9. Videos

  • 10. White papers

  • 11. Free Tools

  • 12. Expert Interviews

• 5 Tips for Creating Linkable Content

• Achieve SEO Success by Creating Content That Attracts Links

12 Types of Content to Attract More Links

Ready to attract more links with original content you’ve created? Whether it’s a checklist, a video or an infographic, linkable content comes in a variety of forms. 

You can’t go wrong with the following 12 types of content that attracts more links.

1. Checklists

Checklists provide a step-by-step guide to completing a task or achieving a goal, making them highly practical and easy to follow. They attract links because they offer clear, actionable value, helping users stay organized and ensuring they don't miss any crucial steps.

2. Data and Original Research

Original research presents unique data and insights that can't be found elsewhere. This type of content attracts links because it provides valuable, authoritative information that others in the industry want to reference and share, boosting their own credibility.

3. How-to Guides and Tutorials

Guides and tutorials offer in-depth instructions on how to perform specific tasks or solve problems. They attract links because they provide comprehensive, valuable knowledge that helps users achieve their goals, making them a go-to resource.

4. Infographics

Infographics visually present complex information in a simple, engaging format. They attract links due to their shareability and ability to communicate data quickly and clearly, making them popular for embedding in articles and social media posts.

5. Lists

Lists compile valuable information in an easily digestible format, whether it's the best products, tools, or data points. They attract links because they save readers time by curating information in one place, making them a handy reference.

6. Quizzes

Quizzes engage users by offering personalized results based on their answers. They attract links because they are fun, interactive, and encourage sharing as users compare results with friends and peers, driving traffic and backlinks.

7. Scholarships 

Scholarships offer financial aid to students and are often highlighted on educational websites and forums. Authentic scholarship opportunities attract links because they provide genuine value, support education, and create goodwill, making them widely shared and referenced.

8. Templates and Printables

Templates offer ready-to-use formats for various needs, from resumes to project plans. They attract links because they save users time and effort, providing high utility and being frequently recommended in relevant content.

9. Videos 

Videos embedded on your page enhance user engagement and provide valuable visual content without redirecting traffic to another platform like YouTube. They attract links because they enrich the user experience, offering dynamic content that is easily shareable.

10. White papers 

White papers present detailed, authoritative reports on specific topics, often backed by research. They attract links because they offer deep insights and solutions to industry problems, establishing credibility and encouraging other sites to reference them for authoritative information.

11. Free Tools

Free tools provide practical solutions or functionalities, such as calculators, analyzers, or generators. They attract links because they offer immediate, valuable assistance to users, making them popular resources that other sites are eager to share. Vazoola’s free backlink checker is one such example. 

12. Expert Interviews

Expert interviews feature insights and opinions from industry leaders, adding authority and unique perspectives to your content. They attract links because they provide exclusive information that can't be found elsewhere, making them a valuable resource for readers seeking expert advice.

Pro Tips:

Develop interactive content like calculators, assessments, and dynamic infographics. Interactive content not only engages users but also encourages other websites to link to your tools, providing their audience with valuable resources.

5 Tips for Creating Linkable Content

It’s one thing to know what type of content attracts links, it’s another thing to create and publish it. For success in creating linkable content, remember the following tips and best practices:

Create Resourceful Content

Build your site into a resource center by creating and publishing value-added content. Create linkable assets like helpful guides, research and statistical data, case studies, whitepapers, and webinars.

Researched information and unique data are known to attract inbound links. Gather useful and eye-opening information about your niche or industry from different sources and compile it into well-structured material.

The data on your site does not necessarily have to be original. The important thing is to draw helpful insights from different pools of figures and information while citing references.

As a bonus, relevant and useful content also establishes your business as a knowledgeable and authoritative brand in its niche.

Pro Tips:

Extend the lifespan of your content by repurposing it across different formats and platforms. For example, turn a comprehensive guide into a series of blog posts, podcasts, and social media snippets. Each format can attract unique backlinks, broadening your content’s reach.

Publish Evergreen Posts

Focus on creating long-lasting or timeless content instead of short-lived posts. Content such as news stories, features, and trendy topics rarely remain relevant after just a short time.

For instance, information about an annual event becomes obsolete to the target audience once the year rolls over to the next event.

Although trendy stories might generate a lot of hype and traction, and may momentarily boost your site’s traffic, this type of content is not very good at scoring permanent inbound links.

Another problem is that the people you’d expect to backlink to your site may fear that you will pull down seasonal content once the hype has died down. This would leave them with broken links and harm their rankings.

Invest your time and effort in publishing evergreen content if you're looking to earn quality long-term backlinks.

Pro Tips:

Identify top-performing content in your niche and create even better, more comprehensive versions of it. Promote your superior content to the sites that linked to the original piece, demonstrating how your content provides additional value and depth, encouraging them to link to your enhanced version.

Use Highly Engaging Media to Enrich Content

Enrich your content with relevant visuals such as images, infographics, and videos to make it more valuable and attractive to both your readers and potential sources of backlinks.

Visual cues help make content easier to read and understand. They also make it more engaging and fun.

Also, things like graphs and infographics give the readers an excellent visual representation of numbers and figures, making it easier to interpret complex data and show trends. Other content creators can also enrich their content in this way by linking to yours.  

Pro Tips:

Use advanced data visualization tools to create compelling charts, graphs, and maps. High-quality visual data representations can make complex information more accessible and encourage other websites to link to your visuals as credible sources.

Mix Up Your Posts with Exclusive Content

Whenever possible, try and incorporate unique or exclusive content in your posts. These may be things like never-before-seen footage, celebrity interviews, podcasts, and quotes.

Some marketers take exclusive content so seriously that they go as far as to conduct their own research and experiments on controversial and poorly understood subjects.

If you have something of unique value, then other publishers might be willing to share it through links.   

Pro Tips:

Partner with industry influencers to create co-branded content. Influencers can amplify your reach, drive traffic, and generate high-quality backlinks by promoting your content to their established audiences.

Write for Humans Not Search Engines

As much as it’s important to create SEO-friendly material, prioritize the needs of the readers first. Find out the kind of information that your audience is looking for and make it available to them.

Content does not only need to be authoritative and informative. It should also be captivating and even entertaining depending, of course, on the context.

Content creators are always looking to link sources that their readers can relate to and would enjoy reading.

Generating link-worthy content is all about creating value. Remember, what matters is quality, not quantity.

Posting frequently may not guarantee inbound links the way that resourceful and well-made posts can.

It involves balancing all the essential features of web content, including credibility, readability, and relevance.

Pro Tips:

With the rise of voice-activated devices, tailor your content to answer common voice search queries. This includes using natural language, question-based headings, and concise answers. Voice search optimization can help your content stand out and attract links from sources seeking authoritative information.

Achieve SEO Success By Creating Content That Attracts Links

Creating content that attracts links is essential for boosting your website's visibility and authority. 

By incorporating diverse content types such as checklists, original research, and guides, you appeal to a broad audience and encourage sharing. 

These above 12 content types not only provide valuable information and resources, but they enhance user engagement and trust. 

By strategically employing these formats, you can build a robust link profile, drive more traffic to your site, and establish your brand as a leader in your industry.

Pro Tips:

Curate roundup posts featuring insights and opinions from multiple industry experts. These experts are likely to share and link back to the post, increasing its reach and authority.