How to Make the Best Use of a Domain Authority Checker
When you’re trying to get your website in front of the right eyeballs, improving your rankings in a search engine like Google can become something of an obsession. You’ve probably spent hours optimizing core pages on your website and checking your ranking positions. But are you using a domain authority, or DA checker, to your advantage? How much do you understand about Domain Authority, DA tools, and what to do with the information?
What is Domain Authority?
First, let’s talk about what domain authority isn’t. Many people who perform a DA check think it’s a critical Google metric. However, domain authority has nothing to do with Google or any other search engine. Moz came up with the concept of a DA score to estimate where a website SHOULD rank in search engine results pages (SERPs). The score is on a scale between 0-100 with 100 being the best score, meaning the website is more likely to rank highly in search results.
Many different factors go into calculating the score you get back when performing a domain authority check. Ideally, the score helps you evaluate the strength of a website’s ranking as time passes. But again, it provides no insight into what Google or other search engines look for when they create SERPs.
That doesn’t mean that it’s not worth your time to check DA. The value of your domain authority checker score depends on the metrics important to you. So, suppose you’ve decided that getting traffic from a specific location is what’s most important. In that case, that should be your focus when using a tool like the domain authority checker Moz or any free domain authority checker.
How Can A Domain Authority Checker Help?
A domain authority checker helps you figure out if you’re on the right track with your SEO. It’s easy to check domain authority with Moz DA checker technology. You add the URL of a website and press enter to receive the DA scores. Some of the factors that typically go into calculating a DA score include:
- Number of backlinks
- How many referring domains
- Age of the domain
- Social signals
- Quality of content
- Load speed of the website
The factors can differ from one DA authority checker to another.
Now, let’s dive a little more into why a high score shouldn’t be your only goal. We’ve talked a lot about focusing on metrics vital to you, and let’s get into why that matters. What if your goal is to get your website pushed higher in SERPs than those of competitors? You may have a “low” DA score, but what should matter in this instance is how much higher it ranks compared to the competition.
What is a good domain authority? Let’s say you score a 40, but the closest score from your competitors is only a 25. Would you still look at your 40 as a bad thing? That’s the mindset you should use whenever you decide to use a DA checker. It’s a comparative metric, not an absolute one.
What Changes My Domain Authority Checker Results?
Now that you have a better idea of how you can leverage a DA check more effectively, you may now be thinking of how you can influence your score. That’s going to be tricky because of the different factors that go into creating the score.
The Moz domain authority checker is built that way on purpose. Their focus was on judging the competitiveness of their site in SERP results, which means looking at many different factors.
That means the best way to enhance your DA score is to improve your overall site SEO. One crucial factor involves making your website authoritative enough to acquire new backlinks from other sites.
You may check your website's domain authority one day and see your score change without you having done much of anything. What could have caused the shift? Any number of things, including:
- Getting links from places that don’t factor into search engine rankings
- Having a low DA score that’s more impacted by fluctuations in scaling
- Having more of your linked domains indexed by the DA checker
Don’t panic if you see your scores dip. Your score fluctuations can occur because of factors over which you have no control. A lot of the work you put into improving your site SEO may not immediately reflect during a DA check. Focus on maintaining a quality website that delivers what visitors are looking for when they come to your site.
Does a Domain Authority Checker Help With Page Authority?
Short answer, no. Domain authority (DA) and page authority (PA) are two different things. While a domain authority score tells you how well your overall website might rank, a PA score looks at the potential ranking for an individual page on your site. Tools that provide a PA score rely on AI to evaluate various factors, similar to the machine language that drives a domain authority checker.
You should evaluate your PA score similarly to the one provided when you check DA. You should judge it based on the metrics you wish to achieve with your SEO. You should avoid the idea of putting the score you get back when you check domain authority or page authority as “good” or “bad.” Look at what it’s telling you about the metrics you value.
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